Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Overview:
In this self-directed digital marketing project, I created and managed MovieListClub, a WordPress website focused on movie recommendations. The project was designed to provide hands-on experience in SEO, content strategy, website management, branding, and analytics while building a website focused on a topic I am passionate about.
By researching keywords, creating optimized content, and monitoring performance through Google Analytics and Google Search Console, I gained practical experience applying digital marketing concepts in a real-world environment.
What I Did:
- Built and managed a WordPress website from the ground up.
- Conducted keyword research to identify content opportunities and understand user search intent.
- Created SEO-focused content targeting movie-related search queries.
- Optimized page titles, meta descriptions, heading structures, and image alt text.
- Organized website categories and navigation to improve user experience and content discovery.
- Implemented internal linking strategies to improve site structure and readability.
- Connected Google Analytics and Google Search Console to track website performance and organic search visibility.
- Created website branding elements, including a custom logo designed in Canva.
What I Learned:
- Developed practical experience implementing SEO best practices.
- Strengthened my understanding of keyword research and search intent.
- Learned how content structure and user experience influence search visibility.
- Gained experience using analytics tools to evaluate website performance and engagement.
- Improved my ability to connect marketing strategy with measurable performance data.
Tools Used:
WordPress, Google Analytics, Yoast SEO, Google Search Console, Keyword Research Tools
Project Goal:
To create a movie recommendation website while developing practical skills in SEO, content strategy, website management, and digital marketing.
This project demonstrates my ability to build and optimize a website, apply SEO best practices, and use analytics to support data-driven marketing decisions.
Google Analytics
This dashboard was used to monitor website traffic and user engagement. Through Google Analytics, I tracked active users, engagement activity, and visitor behavior to better understand how users interacted with the website. This experience helped me develop familiarity with using analytics data to evaluate website performance and identify opportunities for improvement.
Google Search Console
Google Search Console was used to monitor organic search visibility and search performance. The website generated search impressions and clicks from Google Search, confirming that content was being indexed and displayed to users. This experience helped me understand how keyword optimization and search visibility contribute to organic traffic growth.
Keyword Research & Content Planning
Before creating content, I researched the keyword “surreal movies” to evaluate search demand and competition. The keyword showed relatively low competition, making it a realistic opportunity for a newer website to target. Using related keyword suggestions, I refined the article topic and created content focused on beginner-friendly surreal movie recommendations that aligned with user search intent.
Marketing Skills Demonstrated:
- Search Engine Optimization (SEO)
- Keyword Research
- Content Strategy
- On-Page SEO
- Content Marketing
- WordPress Website Management
- Google Analytics
- Google Search Console
- Brand Development
- User Experience (UX) Optimization
- Data Analysis & Reporting
Final Takeaway
This project allowed me to gain hands-on experience with SEO, website management, analytics, and content strategy by building and managing a WordPress website from the ground up. Through keyword research, content optimization, and performance tracking, I developed practical digital marketing skills while creating a resource for movie enthusiasts. This project reflects my ability to learn new marketing tools, apply data-driven decision-making, and execute marketing strategies in a real-world environment.
